Most of us would wonder how the teen, Greta Thunberg environmental activist rose to popularity so quickly! We all know she is not the first climate activist with quotable speeches, but why has she risen…
5 futuristic brand building exercises
Today, brand building has become an integral part of business development and marketing strategies for organizations of any size. A strong and stable brand communicates trust to its customers and building it gives it an…
Let’s kill the boredom and be a little unconventional
One of the biggest nightmares for many small start-ups today is competing with the already established brands in the marketing world. Unlike bigger brands, small businesses don’t have big money to spend on marketing strategies….
Memes – when a medium of pun became a serious communication tool
The modern world today is completely controlled by technology, and we know how Emojis have changed the way we chat, or how texting is being overtaken by voice recordings, or how audio calling is slowly…
Tracking real time customer expectations with the help of AI
Customer expectations are increasing at a rapid pace, and marketers are running amok while trying to keep up because of the connected and real-time experiences that are regarded as the norm when interconnecting with brands. It’s just not enough to be friendly and efficient in solving customer inquiries, connecting with has become the need of the hour. Customer…
Why social media advertising is more helpful than TVCs
The social media has taken over the world by storm of late. With reported 9 out of 10 businesses running some form of a campaign on social media, social media marketing is the fastest growing…
Things You Need To Know About Outbound Link Penalty
One of the worst situations a website manager can witness is coming to know that he is facing outbound link penalty. Now the question is that what is outbound link penalty? Your website faces an…
How to Set Up Google Analytics Content Grouping?
Content creation is becoming the easiest way for marketers to get traffic. This has led to millions of contents being uploaded regularly on the web. With this comes the need to manage the content and…
Disciplined Approaches To Google Analytics You Should Try
The web has a large amount of digital data and it is increasing at an even faster pace. But what needs to be kept in mind for your digital marketing needs, is that data is…
Content Marketing or Content Strategy? Do we need both?
A successful marketing plan is one which is based on a good content strategy. But the main question is that what exactly is meant by a content strategy. Is it the same as content marketing?…
