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How To Set Up Google Analytics Content Grouping?

Content creation is becoming the easiest way for marketers to get traffic. This has led to millions of contents being uploaded regularly on the web. With this comes the need to manage the content and evaluate it, i.e. if it is actually bringing any good results for your website. This is where Google analytics jumps […]
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Things You Need To Know About Outbound Link Penalty

One of the worst situations a website manager can witness is coming to know that he is facing outbound link penalty. Now the question is that what is outbound link penalty? Your website faces an out bound link penalty when it has unnatural, illegal pages/websites linked to it. Outbound link penalty happens when your website […]
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Tracking Real Time Customer Expectations With The Help Of Ai

Customer expectations are increasing at a rapid pace, and marketers are running amok while trying to keep up because of the connected and real-time experiences that are regarded as the norm when interconnecting with brands. It’s just not enough to be friendly and efficient in solving customer inquiries, connecting with has become the need of the hour. Customer Expectations Customer expectations refer to the recognized value or benefits that the customer seeks when buying a good or using […]
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5 Futuristic Brand Building Exercises

Today, brand building has become an integral part of business development and marketing strategies for organizations of any size. A strong and stable brand communicates trust to its customers and building it gives it an identity. Let’s start off by understanding what brand building is. What is brand building? The essence of Brand building cannot […]
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