CITYBEES
Launching UAE's PropTech solution that turns facility management chaos into effortless space care
Challenge & Solution
In the UAE's competitive facility management landscape, both residents and service providers faced broken systems - long wait times, unreliable technicians, zero transparency, and payment hassles. CityBees needed a complete market entry strategy: brand identity that communicated trust and efficiency, a digital presence that explained their two-sided marketplace model, and launch collateral that could acquire both requesters and service partners simultaneously. The challenge was positioning a tech-first solution in a relationship-driven industry.
Website Design
Branding & Print Media
The CHLEAR Difference
We didn't just build a brand - we architected a market entry. From website design that made complex PropTech simple to understand, to launch collaterals that spoke differently to homeowners versus service providers, to outdoor hoardings that had to work in a multilingual, high-distraction UAE market. Our approach combined digital sophistication with on-ground impact - creating brand materials that could convince skeptical residents to trust app-based bookings while simultaneously attracting quality service partners to join the platform. The website became their conversion engine, the launch materials their credibility builder, and the outdoor presence their mass-market announcement. We positioned CityBees not as another app, but as "the smarter hive" - transforming facility management from a frustrating necessity into an effortless experience, one verified bee at a time.
(Project)
