Digital Marketing

Customer expectations are increasing at a rapid pace, and marketers are running amok while trying to keep up because of the connected and real-time experiences that are regarded as the norm when interconnecting with brands. It’s just not enough to be friendly and efficient in solving customer inquiries, connecting with has become the need of the hour. Customer Expectations Customer expectations refer to the recognized value or benefits that the customer seeks when buying a good or using […]

One of the biggest nightmares for many small start-ups today is competing with the already established brands in the marketing world. Unlike bigger brands, small businesses don’t have big money to spend on marketing strategies. But, worry not, all is not lost! There are various other unconventional ways to make your brand visible to others, […]

Today, brand building has become an integral part of business development and marketing strategies for organizations of any size. A strong and stable brand communicates trust to its customers and building it gives it an identity. Let’s start off by understanding what brand building is. What is brand building? The essence of Brand building cannot […]